NLCS

Become unforgettable in any customer meeting with ChatGPT's prompts and psychology frameworks.

This Week's Digest At-A-Glance

Read time 4 minutes

✏️ Brain Booster: Customer engagement sucks? Try the Zeigarnik effect

🤓 Post-Sale Breakdown: How to use this secret psychology tactic to engage customers (Examples from DuoLingo)

🛠 Tool: Mango (Learn a language for free if you have a library card)

💡 To Ponder: How can you apply what you learned today in a real-life situation?

✏️ Brain Booster

Imagine you are watching a TV show, but you have to leave before it is over.

You will probably remember more of what happened if you go back and watch the rest of the episode than if you watched it all at once.

This is an example of the Zeigarnik effect.

Bluma Zeigarnik, a Russian scientist, was the first person to notice the Zeigarnik Effect in the 1920s. She noticed that workers in a restaurant were more likely to remember orders that hadn't been served yet than orders that had already been served.

Why It Matters:

The Zeigarnik Effect says that it's easy to forget what we've already completed as opposed to the things are still incomplete.

So, if you've done a lot of work for a customer, it's likely that they won't remember all the things you've done. And instead, they will think about the things that are still uncertain. So you get the unexpected email, "Hey, we're leaving. Not seeing enough value."

🤓 Post-Sale Breakdown

Duolingo, a popular language learning app, uses the Zeigarnik Effect to retain users.

By doing so:

• They create a sense of unfinished business that motivates users to log in and learn on a regular basis. This helps to keep users engaged with the app and prevents them from abandoning their language learning goals.

Duolingo has used this effect effectively to create a language learning app that is both engaging and motivating.

So let’s steal a few things we could do with our customers from Duolingo when working with them and building our success plans.

A few key questions you could ask yourself. Moving forward:

• How can I remind my customers of the things we’ve always accomplished so that they don’t forget the value of me and our time together? Can I display the success plan as the first thing they see and show where we’ve made progress and where the work still needs to be done?

• How can I create a sense of “incomplete” tasks to keep them engaged and coming back for more?

• How can I display this visually?

🛠 Tool + Resource

Mango Languages

Learning a language is cool. I want to brush up on my Spanish. And if you have a library card, you could use Mango to learn over 70 languages for free.

Just Google - “Mango [your city] library” and you’ll find the instructions online.

Libraries are a underrated hack.

💡 To Ponder (“Knowledge is nothing without action”)

• How can I remind my customers of the things we’ve always accomplished so that they don’t forget the value of me and our time together?

• How can I create a sense of “incomplete” tasks to keep them engaged and coming back for more?

• How can I display this visually?

And whenever you're ready, there are 2 ways I can help you:

1. Keep an eye out for our soon-to-be-released database of hundreds of ChatGPT prompts and templates you can use to work smarter with ChatGPT and future-proof your skills. It's affordable and expensable with your learning and development budget. Prepare to succeed as a CSM without the stress or worry by crushing your workday with ease! Basically, if you are tired of being seen as your customer's personal assistant and eager to lead while working less, this database is for you. [Coming Soon - Stay Tuned]

2. Advertisers: Promote yourself to my devoted readers. [Coming Soon - Stay Tuned]

Want to win 45 minutes of free consulting? Share this message on LinkedIn, tag me, and we'll schedule a 45-minute call to discuss whatever issue I can help you with the most. (Career, Work, CSM Strategy, Life, Get to Know Me etc)

And if you have an idea for a future issue, send 'em my way.

Until next time, happy advising

NLCS